WordPress web design
Would you like to save money on WordPress web design? If so, your best bet is to design and build it yourself. But you’re in for a big shock, because your website is unlikely to attract and convert visitors into customers.
Read on to find out what will prevent you from creating a WordPress website that makes the cash register ring.
Learning WordPress Web Design Is Tough
I totally get that with access to the internet, you can learn nearly anything, including web design and the first few years of medicine. The advantage of learning on the internet is that you save money. That’s it.
What many small business owners forget is that information and learning are two different things. Learning involves doing—putting what you learn into practice—which takes immense effort and time. Do you have that kind of time?
Although building a productive WordPress website yourself may save you money, it takes more than dragging-and-dropping elements. You’ll need to possess many web design skills, which means it can take tons of hours to nail down. Here are some of the reasons why…
You’ll Have to Learn About Domains, Hosting, and SSL Certificates
First, you’ll need to understand domains, URLs, hosting, and SSL certificates. Many self-taught WordPress website creators begin by not knowing what a domain is or how to find and create a good one that works.
It’s easy to mistakenly think that you can simply choose any domain name and visitors will flood your website. Not so. You need to think about the purpose of your website and who you’re targeting. That’s why one of the biggest slip-ups is choosing a name that appeals to you, not your target audience.
When it comes to hosting, providers aren’t equal. Picking the right one comes with knowledge and experience. It’s not unusual to be burned a couple of times before getting the needed experience. Unfortunately, you might give up before finding the best hosting provider and go for the cheapest one.
There are many more skills you’ll need to learn, including basic JavaScript, how to protect your website visitors with SSL certificates, and CSS.
You’ll Have to Understand Search-Engine Optimization (SEO)
If you build a WordPress website, people will visit it, right? The answer is yes and no, depending on what you do during and after building your website. You can run ads to drive traffic to the website or go the SEO route.
Ads can set you back by hundreds of dollars a month. Spending a lot of money isn’t what you wanted when you opted to build your website yourself, right? So, your best bet is SEO.
When done right, SEO can drive thousands of your target audience to your website for free. What’s not free is the amount of work you’ll need to do behind the scenes.
For example, you’ll need to find the right keywords, write compelling meta descriptions, prepare value-adding content, and know how to promote your content.
And that’s just a small part of SEO. There’s the other part called technical SEO where you’ll need to make it easier for search engines to find your website content. Having a basic understanding of JavaScript, PHP, and HTML comes in handy when optimizing your website. That’s three computer languages to learn.
The above two reasons don’t even make up the tip of the iceberg regarding challenges you’ll face when building a WordPress website yourself.
There are other things to consider, including website copy, adding optimized images, setting up your domain email so that your emails reach your audience, backing up and upgrading your website, and much more.
Final Words
You can build your own WordPress website, but it is time-consuming, and you’ll need to learn a ton of new things along the way. Unless you optimize it through SEO, your chances of attracting visitors and converting them into paying customers is small. And then you have to keep it safe and maintained which is an entirely other discussion.
Say goodbye to a poorly designed WordPress website and say hello to using your free time to work on your business by working with TNK Solutions. As experts in WordPress web design, we know what works and how to create it.
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