You’ve written epic content for your website. But somehow, you’re not seeing an increase in your number of visitors.
Does this sound like you? If so, you’re in the right place. I’m going to introduce you to a side of SEO called technical SEO: what it is, why it’s essential, and how it benefits your business.
It’s what many websites with good content lack, but yours will be different after reading this.
What Is Technical SEO?
Ranking on a search engine like Google or Bing is more than creating valuable content and choosing the right keywords. You need a website that is search engine-friendly, which is where technical SEO comes in.
Technical SEO, a part of on-page SEO, aims to optimize a website’s infrastructure to rank it high in search engine results. It focuses on technical aspects of a website, including site navigation and site speed—one of the critical ranking factors.
Unless a search engine indexes your website—adds your website to its index—you won’t see traffic on it. The time and effort you spend on web design and creating content would be a waste.
Why Technical SEO Is Important
You can have the best content in your industry, but if your technical SEO is nonexistent, no search engine will rank your website pages. If a website doesn’t rank high, search users won’t find it.
Luckily, technical SEO can change all that by making your website content visible to search engines, and then to users. Additionally, users will find the content they want on your website, which gives you a chance to turn them into customers.
Three Sample Hallmarks of a Technically Optimized Website
All technically optimized websites have common qualities. I’d like to share with you three of the most powerful among the many available.
1. They Have No Dead Links
Have you ever clicked on a link only to be greeted by a 404 error message? If you have, how did that make you feel? Frustrated and annoyed, I’m sure, and then you probably clicked the back button of your browser.
Visitors to your website can feel the same way if it’s not technically optimized. Need I mention that you’ll lose potential customers?
2. They Have No Duplicate Content
Imagine a search engine user is looking for specific content on it. The search engine finds the same content on multiple websites or pages. Which page should it rank? As you might predict, the search engine will be confused and rank both sites low.
With technical SEO, you can help search engines to rank your web pages by eliminating duplicate content.
3. They Load Fast
In our times, patience is no longer a virtue. We want things to happen instantaneously. The same goes for accessing content online. We want websites that load the content we want very fast.
Search engines have adapted to their users’ need for fast-loading websites. If your website loads slowly, search engines will rank it low. Inevitably, this means your bottom line will be negatively impacted.
There’s no doubt that technical SEO is crucial for driving organic traffic to your website. The question is: Is your website technically optimized? If not, you’ll need to take a deep dive and do it yourself or hire a knowledgeable WordPress developer to do it for you.
TNK Solutions has the WordPress expertise to technically optimize your website. Once you decide to work with us, we’ll scan your website to identify any technical issues it has. Together with you, we’ll get to work to address those issues.
Get in touch with us now to avoid continuously losing qualified traffic to your competitors.